What is Search query?
Queries are the strings of text that users type into a search bar when looking for a specific result or set of results. Queries can be one word or several. Search engines input user-generated queries to their algorithm to surface documents that are feature portions of or all of that query. These documents are then returned on a Search Engine Results Page (SERP) and ranked according to the relevance score that the search algorithm assigns to them.
Queries are one of the most important opportunities for user feedback available to site owners. When a user performs a search on your website, they are providing site owners with an explicit description of what they are hoping to find on the site. To help site owners capitalize on this critical information, Swiftype collects detailed analytics about what the most frequent queries are, as well as the most frequent queries that return no results. Within Site Search, site owners can drag and drop to customize results for individual queries in the Rankings tab of their Swiftype dashboard. App Search provides the ability to use Curations - via the API or the dashboard - to accomplish this same task.