Queries are the strings of text that users type into a search bar when looking for a specific result or set of results. Queries can be one word or several. Search engines input user-generated queries to their algorithm to surface documents that are feature portions of or all of that query. These documents are then returned on a SERP and ranked according to the relevance score that the search algorithm assigns to them.
Queries are one of the most important opportunities for user feedback available to site owners. When a user performs a search on your website, they are providing site owners with an explicit description of what they are hoping to find on the site. To help site owners capitalize on this critical information, Swiftype collects detailed analytics about what the most frequent queries are, as well as the most frequent queries that return no results. With this information in hand, site owners can drag and drop to customize results for individual queries in the Rankings tab of their Swiftype dashboard.