What is SERP?

A SERP or search engine results page is a page that shows a collection of search results, typically ordered by relevance related to the query. In many cases, SERPs have multiple options for sorting results, ranging from document publication date on a publishing website to product price on an ecommerce search engine. Additionally, many SERPs offer multiple refinement options that allow users to hone in on specific results based on an array of criteria.

In Swiftype

On Swiftype, you can configure your SERP to match your website, or you can use our overlay to add search without changing your site's layout. Additionally, site owners can use Swiftype's custom meta tags to offer filters, faceting, and sorting options.