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White Papers

Learn how you can leverage Site Search to improve your business

WhitepaperGoogle Site Search Migration Guide

Google Site Search Migration Guide

Download our white paper to get our framework for evaluating Google Site Search replacement solutions.

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WhitepaperThe Ultimate Guide to Website Search for Higher Education

The Ultimate Guide to Website Search for Higher Education

Download our guide to explore higher education case studies and learn more about Swiftype Site Search.

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WhitepaperThe Ultimate Guide to Website Search for Government

The Ultimate Guide to Website Search for Government

Download our guide to explore government and municipal case studies and learn more about Swiftype Site Search.

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WhitepaperWebsite Conversion Rate Guide

Website Conversion Rate Guide

Download our guide to learn the 7 simple tactics for boosting website conversions.

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Whitepaper3 Reasons Google Custom Search Isn’t Worth Its Free Price

3 Reasons Google Custom Search Isn’t Worth Its Free Price

Google Site Search has been recently-discontinued and users are being encouraged to transition to Google Custom Search. Before you make any changes, take a moment to consider these three points outlining the impact CSE will have on your visitor experience.

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Whitepaper4 Steps to Finding the Right Modern Enterprise Search Solution

4 Steps to Finding the Right Modern Enterprise Search Solution

Do you know what key factors to take consideration when evaluating an Enterprise Search solution? Download this Buying Guide by Aberdeen Research to make sure you're armed with the information needed to pick the solution that's right for you.

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Whitepaper5 Website Challenges Universities Will Face in 2017

5 Website Challenges Universities Will Face in 2017

With many diverse visitors, Higher Education websites have unique challenges when it comes to delivering content efficiently to their audience. With so many different types of visitors coming to your site, are you delivering what they’re looking for? Learn about how you can solve these unique challenges with a robust site search solution.

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WhitepaperToo Many Cloud Apps? Stop Wasting Time Hunting for Information

Too Many Cloud Apps? Stop Wasting Time Hunting for Information

Stop wasting time hunting for information! Download this eBook and learn how a single search experience platform can help increase productivity, gain visibility, and eliminate content duplication - for your organization!

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Whitepaper4 Key Considerations for Acquiring an Effective Site Search Solution

4 Key Considerations for Acquiring an Effective Site Search Solution

Whether free search solutions have left you with costly gaps in conversion data, or you’re proactively seeking to expand marketing sophistication, you’ve decided to make a change. Review Aberdeen’s Buying Guide to make sure you’re making the best choice for your organization.

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WhitepaperThe Technical Challenge of Search

The Technical Challenge of Search

What does robust search require? This white paper discusses the engineering resources required to develop, scale, and maintain a robust search infrastructure. Topics explored include algorithmic development, natural language processing, machine learning, and more.

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WhitepaperImplementing Help Center Search: A 15-Step Checklist

Implementing Help Center Search: A 15-Step Checklist

This checklist walks through the process of implementing improved search on your help center, outlines who should be involved, what technical steps are required, and compares the various options available.

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WhitepaperThe Publisher's Guide to Site Search Analytics

The Publisher's Guide to Site Search Analytics

One of the most valuable sources for insight about what your readers want comes directly from your search bar—a free text box that asks readers, “What are you looking for?” This guide provides an in-depth look at the unique value of Site Search analytics and provides recommendations to optimize search on your site.

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WhitepaperThe Knowledge Base Guide to Site Search Analytics

The Knowledge Base Guide to Site Search Analytics

Powerful search is a key component to any successful knowledge base—not only in helping users find the content they need but also in providing support teams valuable insight about what issues users are facing. This guide takes a closer look at what data matters most for support teams and provides recommendations to improve search over time.

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WhitepaperDesigning Ecommerce for the Mobile Shopper

Designing Ecommerce for the Mobile Shopper

More than half of ecommerce shoppers prefer mobile today—how can you design an ecommerce experience that meets their expectations? This report summarizes recent findings about how mobile devices shape consumer behavior and discusses how ecommerce design can take cues from the unique expectations of the mobile shopper.

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WhitepaperUnderstanding Ecommerce Site Search Analytics

Understanding Ecommerce Site Search Analytics

How can ecommerce site owners leverage Site Search metrics to improve key performance indicators such as conversion rates, bounce rates, and more? This white paper provides guidelines about which Site Search related metrics are most important and provides recommendations about how to optimize Site Search for ecommerce.

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WhitepaperLaser Focused: Why B2B Buyers Demand Powerful Site Search

Laser Focused: Why B2B Buyers Demand Powerful Site Search

Why are B2B buyers especially driven to Site Search? Learn about the importance of Site Search for B2B buyers and read actionable recommendations about how site owners can deliver a search experience that meets customer expectations.

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WhitepaperImplementing Search for Your Knowledge Base

Implementing Search for Your Knowledge Base

Powerful knowledge base search is easy to understand in theory, but can be intimidating to implement in practice. This ebook walks through the steps required to implement search, outlines options available, and provides guidelines to ensure a smooth implementation.

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We manage the content, Swiftype manages the search engine. We don’t have to worry about the stack, the infrastructure, or anything…

Dan KingDocumentation Lead, Shopify