search mobile facets autocomplete spellcheck crawler rankings weights synonyms analytics engage api customize documentation install setup technology content domains user history info home business cart chart contact email activate analyticsalt analytics autocomplete cart contact content crawling custom documentation domains email engage faceted history info install mobile person querybuilder search setup spellcheck synonyms weights engage_search_term engage_related_content engage_next_results engage_personalized_results engage_recent_results success add arrow-down arrow-left arrow-right arrow-up caret-down caret-left caret-right caret-up check close content conversions-small conversions details edit grid help small-info error live magento minus move photo pin plus preview refresh search settings small-home stat subtract text trash unpin wordpress x alert case_deflection
Search Concepts / Conversions/Conversion rates

Conversions/Conversion rates

In the world of search, conversions occur when users perform a query and click on a result from the SERP. Higher quality search engines will have a higher conversion rate than lower quality search engines, because a higher conversion rate indicates that users are clicking on results more often and therefore finding more relevant results for their queries. Conversion rates can be compared alongside exit rates, which indicate when a user performs a search then immediately exits the SERP without clicking.

Note: this is a different usage than most ecommerce professionals are accustomed to, since in ecommerce the word conversion generally refers to a series of actions that conclude with a customer completing a transaction. That being said, Swiftype ecommerce customers have observed that after implementing Swiftype, users who begin shopping with search are up to 5x more likely to complete a transaction.

In Swiftype

Swiftype users can track conversion rates by integrating Swiftype with Google Analytics.